Enterprise culture: includes three levels

(1)Material culture-business hard culture. It includes plant capacity, plant appearance, equipment, form design, product appearance and product quality.

(2)System culture-middle level, it includes leadership structure, interpersonal relationship and all kinds of rules and regulations.

(3)Spiritual culture-corporation soft culture. It includes different kinds of behavioral norms, values, colony consciousness, staff quality and fine tradition. This is the core of business culture and it is called enterprise spirit.